Business Objective

Reimagine the lending experience for small businesses

Market Opportunity

Small businesses often struggle to obtain the capital they need to realize their full potential. With Thrive, there is an an opportunity to provide a more streamlined and customized loan process using their end-to-end lending infrastructure making it easier, cheaper, faster and more user friendly to process small business loans

Product Requirements

• ≤ 5 minute Sign-Up flow
• Automate credit and financial analysis, identity verification and adverse action 
• Automate loan offers and close loans digitally
• Monitor loans with actionable, real time financial data
  

System Map + Wireframes

For the sake of endless scrolling and eyes glazing over, documented below is quick view of the sign-up flow.

* Full deck of all flows/wires are available on request

User Interface

Sign-in flow + Dashboard view

Check out Thrive →

Key Results

MVP feature set completed in Q1 2015

Usability testing demonstrated a sub-five minute sign up process barring any internet connection issues 

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