Market Opportunity

Seeing brands such as Outdoor Voices raise a seed round of $1.1M, we see an opportunity to fill a niche in the fashion space that provides everyday apparel with performance wear capabilities of higher quality and construction. 

Stakeholder Questions

• What are your goals for launching
  your eCommerce platform?
  
  
• What is the timeline to deliver?
  
  
• Are there any budgetary constraints?
  
  
• What type of distribution model will you be adhering to?
  
  
• How do your clothes differentiate from other brands in the space?

Assessment

• Iterative approach to establish a baseline and enable the business
  to track and make changes as they gain learnings
  
  
• Establish a strong architecture on both the user and business sides
  
  
• Fulfillment and distribution are key
  
  
• Responsive site with a focus
  on mobile
  
  
• Focus on the benefits of their fabrics

Finding a Way Forward

During my assessment, I worked with the business stakeholders to distill the key objectives into a baseline model and develop a timeline. From there I decided to adhere to Jakob's Law, a design principle that states that since users spend most of their time on other sites that this means users prefer your site to work the same way as all the other sites they already know.

Visuals

Check out the live site →

©Studio Jüs