Nickelodeon

iOS Sticker Apps

An exploration in secondary engagement

05

NICKELODEON

iOS Sticker Apps

Nickelodeon

iOS Sticker Apps

Hero-Stickers

 

Business Objective

How do we continue engagement
with older Nickelodeon fans?

 

 

Business Objective

How do we continue engagement
with older Nickelodeon fans?

 

Kids Using Phone

Market Opportunity

At the time of this project kickoff, there were 21,000 apps in the Messages App Store with around 70% of those being Sticker apps and packs. 

 

Research Questions

  • What apps do you use most?

  • When you're on your phone, what do you spend most of your time on?

  • Do you use emojis, gifs, and stickers when you text your friends?

  • If so, why?

  • Do you send your friends memes like salt bae, double rainbow, etc...?

  • Would you purchase emojis
    or stickers?

Interview Findings

  • Communication with friends and family was often utilized via chat apps.

  • Kids want to express different degrees of emotion when texting with friends.

 

 

Finding a Way Forward

Based on our user interview process, our own user base of iOS users
(approx. 60%),  the large stickers marketshare in the Messages app store,
we highlighted the benefits and challenges of different formats, ultimately landing on iOS Sticker apps as our way forward.

Strategy_sketch_1
Strategy_sketch_2

User Flows 

Stickers-Download_Flow_1
Stickers-Conversation_Flow_1

Visuals

Art courtesy of Nickelodeon and Made By Radio

Stickers_full_conversation-1
Stickers_open_drawer-2

 

 

Key Results

+100,000 downloads for each app.

Engagement continues to be steadyafter launch with the top
three rows of stickers for each app seeing the most usage.

 

 

  

Key Results

+100,000 downloads for each app.

Engagement continues to be steadyafter launch with the top
three rows of stickers for each app seeing the most usage.

 

 

©Studio Jüs