Business Objective

Validate whether requiring TV Everywhere authentication
for Nickelodeon games will add value to TV subscriptions
through improved authentication rates 

What is TVE Authentication?

If you have a cable TV subscription
and want to consume content via app
or website, you can use your account
to access streaming apps from your cable package.

Current TVE Authentication for Video Content in the Nick App

Targeted Authentication Goal With This Update

What Are We Solving For?

As a user, I would like to enjoy more games on Nick Play after I sign in with my TVE provider so that I can feel that I have access to exclusive content as an authenticated user.

Product Acceptance Criteria

• Games that require authentication will show a game locked icon on the game tile before the wall
  
  

• App recognizes games that require TVE authentication and vice versa (set by the content editors)
  
  

• Improve the visual storytelling for what TVE authentication gives a user who successfully signs in
  
  
• Available on iOS and Android platforms

User Flows 

To start, we identified user entry points and highlighted areas we could potentially incorporate additional messaging to emphasize the value of this user task completion

Visuals + Interactions

Lock icon treatment + TVE updates + system messaging

Next Steps

Results will be reported late Q3 of 2018

Reporting results will provide:

• TVE authentication rates
• Iconography + visual approach
• Usability for system messaging
• Explore sonic messaging to improve auth rates 

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